11 Ways to Create Immediate Intrigue
in Your Headline and Opening Sentences
To increase your readership,
and thus also your commissions
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Communicate what’s new, or different
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Use a compelling or insightful quote
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Open with a thought-provoking question
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Say something that goes against conventional wisdom; or that’s controversial; or surprising (but not offensive)
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Find a way to arouse curiosity
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Start with something humorous
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Speak to why your document is worth reading. Highlight relevance to the reader’s life.
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Include the words “why” or “how” in the lead-in
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Answer the question “Why would a reader care about this?”
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Include relevant imagery
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(For opening sentences, specifically) Start with a brief anecdote that clearly supports your main thesis
(Note: You can also access more Author Support pages in the menu on the upper right hand side of this page.)
