11 Ways to Create Immediate Intrigue
in Your Headline and Opening Sentences
To increase your readership,
and thus also your commissions
Communicate what’s new, or different
Use a compelling or insightful quote
Open with a thought-provoking question
Say something that goes against conventional wisdom; or that’s controversial; or surprising (but not offensive)
Find a way to arouse curiosity
Start with something humorous
Speak to why your document is worth reading. Highlight relevance to the reader’s life.
Include the words “why” or “how” in the lead-in
Answer the question “Why would a reader care about this?”
Include relevant imagery
(For opening sentences, specifically) Start with a brief anecdote that clearly supports your main thesis
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